Early winter alternative program

The dazzling appearance of the ALCAR Group at the Essen Motor Show

Radiant white meets jet black light: the ALCAR Group presented itself in this modern design contrast at their attractive trade fair stand – and thereby provided a pleasant contrast to many other stands at this year’s Essen Motor Show. With its uniform basic look, yet stylistically extremely different brand environments, AEZ, DOTZ, DEZENT and ENZO attracted countless visitors.

Like last year, on light side a young lady shone in competition with the radiant alloys: AEZ girl Caroline Fischerlehner beautified the already elegant stand of the ALCAR premium brand AEZ, which was also “decorated” by an Audi TT Roadster with the new AirBlade alloys as well as a Rinspeed Concept Car with the cool name iChange as well as an AEZ special wheel especially developed for it. AEZ also presented the “Yacht” light metal alloy for the first time to the world’s public.

On the “dark” side of the trade fair stand was the scene brand DOTZ. First into the limelight was the new DOZT girl Daniela, who with her charms had just as much as an appealing effect as the two new wheels, the Freeride peak and Tupac. It goes without saying that these highlights could also be admired on cool vehicles – a white VW Polo (Freeride peak) and the BMW 3-Series (Tupac) of the drift-master Adam Kerenyi. As a pioneer, DOTZ also scored highly with its individual custom finish program, which allows alloys to be individualised in an original way. The perfect stand was crowned with the world premier of the Team Rider DVD “Elements on Ground".

In order to obtain the perfect compromise between appealing design and fair price, it is suffice to glance to the side: this is because at the sides of the stand the extremely successful partner brands DEZENT and ENZO presented their popular classics. As usual the ALCAR Group catered for the most diverse tastes once again this year with its four brands – and was also one of the few rays of light at the Essen Motor Show, which according to MESSE ESSEN GmbH attracted around 310,000 visitors.