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DEZENT at the 80th Auto Salon in Geneva One thing is already clear: the automobile navel-gaze in late winter is fast becoming the industry's leading trade show. Namely, more and more new products, innovations and future technologies are being presented in Geneva's Palexpo halls. The trade fair also has a unique flair due to the fact that vehicle customisers like Brabus, AC Schnitzer, Techart or ABT can be found in direct proximity to large-volume producers. The Mercedes stand borders directly on BMW's - this would be unthinkable anywhere else. It suits the concept that the Swiss Porsche pioneer und automobile trendsetter Rinspeed presents itself "back to back" with BMW tuner Alpina. DEZENT's latest range of wheels and "sister brands" AEZ and DOTZ were also presented once again by the Swiss general brand importer Erny. Supported expertly and with great charm by model Caroline Fischerlehner, the rim pros from Erny are showing the 2010 collection, in which DEZENT is focusing on the eye-catching RI dark and innovative RG dark. DEZENT is showing auto-interested trade-fair visitors which wheels belong to the latest cars. Anyone admiring the highlights of tomorrow in Geneva can be sure that as usual, the DEZENT designers will be developing stylish wheels for most of these vehicles. |
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