Our website uses functions of the web analytics service Google Analytics (Google LLC (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.)
It uses cookies, who enable an analysis of the user behaviour on the website. The generated information is transferred to the servers of the provider and saved there. This can be prevented, by changing your browser settings to not saving cookies.
Your IP-address is recorded, but immediately pseudonymized. This will enable a rough localisation but not an exact allocation to a person. No information will be sent, that can be used by Google to identify a person. The relationship to the provider is based on a adequacy decision of the European Commission („EU-US Privacy Shield “). Google LLC has the necessary certificate.
Google Analytics also uses the Google Analytics Advertising Features in combination with Google AdWords. This technology allows that users who have shown interest for certain offers on our website are re-addressed by targeted advertising on the pages of the Google partner network. The advertisement is displayed by the use of cookies that allow the analysis of user behavior when visiting websites and subsequently can be used for targeted product recommendations and interest-based advertisement.
The contract with the provider is based on the Standard Contractual Clauses issued by the European Commission. Google LLC are bound by contract to process appropriate data according to the GDPR.
We have concluded a corresponding processing contract with the provider.The processing of data is carried out in accordance with the legal provisions of Article 6 (1) (a) (consent) and/or (f) (legitimate interest) GDPR.More details about terms of use and data protection are to be found under
https://www.google.com/analytics/terms/ or under
https://support.google.com/analytics/answer/6004245?hl=en. We want to point out, that on this website Google Analytics was enhanced by the „gat._anonymizeIp();“ code, to secure an anonymized recording of IP-addresses (IP-masking).
Opt-out option: If you do not wish to receive interest-based advertisement via the Google Remarketing technology, you can deactivate the use of cookies by third parties by visiting the deactivation site of the network advertising initiative (
http://optout.networkadvertising.org/?c=1).
Google further offers users the possibility to control cookies for display settings:
http://www.google.de/intl/de/policies/technologies/ads/Furthermore, a browser add-on can be used to deactivate Google Analytics.
https://tools.google.com/dlpage/gaoptout?hl=de